ADOR rejected Grammy’s provide of ‘prime spot’ for NewJeans


NewJeans (from left) Hyein, Minji, Haerin, Danielle, and Hanni. Image: X/@NewJeans_ADOR

NewJeans (from left) Hyein, Minji, Haerin, Danielle and Hanni. Picture: X/@NewJeans_ADOR

The uneasy relationship between HYBE and Min Hee-jin, the CEO of its subsidiary ADOR, continues, with the company behind widespread Okay-pop group NewJeans reported to have rejected the Grammy Museum’s provide of the “greatest spot” on the upcoming HYBE exhibition in Los Angeles working from Aug. 2 to Sept. 15.

The Grammy Museum, an establishment dedicated to the historical past and winners of the Grammy Awards, provided ADOR a primary spot for NewJeans in March, in line with native media Monday, July 15. The organizers promised that guests would see NewJeans-related displays first upon getting into the venue.

HYBE conveyed this provide to ADOR, in line with the report, expressing a need to incorporate NewJeans within the occasion.

Nonetheless, ADOR declined, citing the minor position NewJeans would play within the HYBE exhibition, the report mentioned.

This determination has sparked hypothesis that inner conflicts between Min and HYBE could be the rationale for NewJeans’ absence.

HYBE declined to touch upon the problem.

ADOR CEO Min Hee-jin offers to reconcile with HYBEADOR CEO Min Hee-jin offers to reconcile with HYBE

ADOR CEO Min Hee-jin speaks throughout a press convention held in Seoul. Picture: Yonhap by way of The Korea Herald

The dispute between Min and HYBE surfaced in April when the ADOR CEO accused Illit, a newly debuted Okay-pop lady band beneath one other HYBE subsidiary Belift Lab, of plagiarizing NewJeans’ fashion, idea and choreography. Following this accusation, HYBE, on April 25, filed a grievance in opposition to Min on fees of breach of belief for allegedly making an attempt to grab management of its subsidiary. The police are at present investigating the case.

Final week, HYBE introduced its plan to open “Hybe: We Consider in Music,” an interactive exhibition with the Grammy Museum that explores Okay-pop music, tradition, know-how and fandom.

Hybe unveiled a roster of 12 Okay-pop bands collaborating within the present, together with BTS, Seventeen and Enhypen, however NewJeans was not included.

Promotional poster for HYBE's exhibition in Los Angeles hosted by Grammy Museum. Image: Grammy MuseumPromotional poster for HYBE's exhibition in Los Angeles hosted by Grammy Museum. Image: Grammy Museum

Promotional poster for HYBE’s exhibition in Los Angeles hosted by Grammy Museum. Picture: Grammy Museum

In a press release, HYBE emphasised that “the choice to take part within the exhibition was left to the discretion of every label,” implying that NewJeans’ absence from the exhibition was not HYBE’s determination.

NewJeans additionally didn’t take part in Weverse Con, an annual music competition hosted by HYBE in June.



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“NewJeans couldn’t take part on account of scheduling conflicts brought on by preparations for abroad actions,” HYBE mentioned on the time. Nonetheless, different HYBE artists equivalent to Seventeen and Enhypen attended Weverse Con regardless of their busy schedules getting ready for abroad performances.



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